Thursday 20 August 2009

Digital Media aided Primary/Secondary Education in India

Dear Reader,


The primary/secondary education in India is undergoing a big change. Changes in syllabus, new and upcoming private schools, international schools, new content are just some of the few changes in this industry. Below is a marketing and sales strategy presentation I did as a consultant for a start-up that focuses on using digital media (audio/video, streaming content, DVDs, etc.) that aid in teaching difficult topics to children.

So how does one get a piece of this action?


Unfortunately, there are very few publicly traded companies in India whose primary business is in publishing material for primary and secondary education. Most are privately held firms or closely held family businesses. This is probably another indication for the kind of growth one can expect in this industry.


Comments/suggestions on the presentation are welcome.

Regards,
Jyothin